The Judges for 2010

Robert Cooke
Managing Director of Malmaison Hotels

Michael J.T.Dudley
Chief investment officer UBS O’Connor Global Currency & Rates Program

Alex Evans
Britain’s Next Top Model 2008

Dev Griffin
Radio 1 DJ

Naomi John
CEO and Creative Director, Sandstorm Boutique

Lisa Lazarus
Miss Universe GB 2008

Nico Mirallegro
Newt from Channel 4’s Hollyoaks

Ugo Monye
British Lions, England & Harlequins rugby player

Sophie Reade
Big Brother winner 2009

Lee Sharpe
Former England & Manchester United footballer

Tosin Ogunnusi
Peak Performance
Coach and Trainer